ABOUT US
Afri-Trade (Pty) Ltd. is a Cape Town based cross-border business and legal consultancy supporting trade, market access, and sustainable growth between Southern Africa and Europe.
We specialise in FMCG, food, beverages, natural ingredients, agro-processing, retail, and manufacturing, with a particular focus on products and business models that combine commercial potential with sustainable value creation. Our work helps companies assess market opportunities, understand regulatory requirements, identify the right partners, and turn market interest into practical commercial activity.
Afri-Trade combines market intelligence, legal and regulatory understanding, partner development, and hands-on implementation support. We work with European and Southern African companies, producers, public-sector clients, and development partners to build trade relationships that are commercially viable, locally grounded, and aligned with sustainability objectives.
Our experience includes market and competitor analyses, export-readiness assessments, stakeholder engagement, sourcing and sales missions, certification and standards-related advisory, and the development of value chains for organic, biodiversity-based, and sustainably produced goods.
OUR SERVICES
Our delivery model is focussed on the ability to provide our clients with advice and implementation that is tailored to their situation and delivers the expected outcome within an agreed timeframe and budget. In doing so, we believe that an open, personal and trustworthy approach to business is key to enable the opportunities ahead.
Clients choose us, (client testimonials and case studies) because our entire efforts are geared towards maintaining their interests in a new business context. Our services span over three categories
Who we are
Afri-Trade is led by Armin Roggendorf, a strategy, business development, and sustainability professional with 15+ years of experience across consumer goods, manufacturing, market intelligence, international trade, and legal advisory.
He founded Afri-Trade to support companies, producers, and public-sector clients in building trade relationships between Europe and Southern Africa. His work combines commercial strategy, market research, partner development, regulatory understanding, and hands-on implementation across complex stakeholder environments.
Armin has led numerous market and competitor analyses, organised international market exploration missions, and supported producers and manufacturers in improving export readiness, identifying commercial partners, and accessing new markets. His experience also includes restructuring, operational management, ESG and sustainability strategy, and collaboration with industry networks, public institutions, and international development organisations.
This combination of commercial, legal, regulatory, and sustainability expertise allows Afri-Trade to support clients not only in assessing market opportunities, but in turning them into practical, revenue-oriented action.
Partner Network & Producer Access
Afri-Trade operates as a lean, flexible organisation supported by a multidisciplinary network of experienced professionals. Depending on the scope of each project, we bring together management consultants, business lawyers, economists, analysts, risk and transaction advisers, marketing specialists, designers, and sales experts to give clients the right capabilities in their target market.
This structure allows us to stay agile while providing tailored support across market research, regulatory matters, partner identification, commercial strategy, and market implementation.
In addition to working with established brands, Afri-Trade actively supports small and medium-sized producers of natural, organic, and fair-trade products from Southern Africa seeking market access in Europe. Our producer network includes fresh and processed foods, natural ingredients, essential oils, herbs, and other high-quality products with export potential.
BUSINESS NETWORK & AFFILIATIONS
