Challenge:

As part of their internationalisation efforts, an Italian Alcoholic Beverage Manufacturer investigated the opportunity to obtain market access in South Africa. They had a limited understanding of the local conditions, including regulatory framework, competitive environment, and suitable sales and distribution channels.

Solution:

Afri-Trade conducted a general market, competition and regulatory analysis, which assisted in developing the right marketing mix for South Africa. Subsequently, Afri-Trade developed a market entry proposal to assist the listing and sales process with buyers and importers.

Result:

After the labels have been adapted to comply with local requirements, the products were registered with the relevant authorities. Subsequently, the products were listed with three distributors covering specific industries and regions across the country.