Challenge:

As part of their international growth strategy, a European Trade Fair Company aimed to attract more African producers and manufacturers across a variety of sectors to participate at various A-level trade shows in Germany. The Trade Fair companies’ database was outdated and did not accommodate their eCRM activities.

Solution:

Afri-Trade conducted a detailed market analysis and identified key players Southern Africa (SADC countries) within the following industries, Floor Coverings, IT & Digital Business Network Solutions, Industrial Automation & Environmental Engineering, Forestry Technology, Intralogistics, and Biotechnology. A new dataset was developed and contained more detailed information to unlock direct communication, marketing and sales opportunities.

Result:

Identified over 3200 role players in the region who would be interested in being a visitor or exhibitor at specialised trade fairs in Germany. The new data set was integrated into the eCRM system to allow for customised and industry specific communication. This led to a substantial increase of tickets and trade fair booths in the short term.