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A German hot beverage manufacturer had a few small promising business relationships in the region. They wanted to obtain a better understanding of the markets in Southern Africa and how this could potentially contribute to their international growth strategy.


Afri-Trade conducted a market and competition analysis identifying the key players in the markets of Southern Africa (SADC countries). As a gradual approach, it was decided to focus on South Africa first. Subsequently, Afri-Trade prepared and executed a market discovery mission to introduce the company to decision makers at executive level within the retail, hospitality and manufacturing industry.


Visited 32 potential clients within a time frame of 5 working days. Assisted in obtaining a better understanding how the available product range could be placed within the relevant sales, manufacturing and distribution channels. Business relationships were established and led to a significant increase of sales in the region.

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